It's the best piece of High Street conservation I've seen in a long time.
I've blogged before about the wonderful shop signage which came to light during renovation on Kentish Town High Street recently. I feared and expected that the last trace of 'E. Mono - For Value' would quickly be obliterated.
I was wrong. The kebab shop which has now opened at 287 Kentish Town Road has not only kept the signage. It's adopted the name.
'E. Mono' lives again!
I put my head in the door this morning as I was taking these photographs. And the man gently prising a shish kebab into a piece of pitta confirmed that the name was taken from the old signage - there was no one by the name of Mono involved in the new business.
But they have certainly adopted the old name with enthusiasm. There's a pub style signboard with the name - it's on the engraved glass in the shop front, and in the tiling of the counter.
What an admirable piece of historical continuity amid the ephemeral businesses of a fairly anonymous high street. I for one will be buying a few 'freshly prepared kebab wraps' from the place simply to support this initiative.
It still begs the question: in what sort of business did E. Mono provide such value? My earlier blog prompted a response from Angela, who is keen to find out more because one of her forbears ran an adjoining shop. She's found the accompanying entry in a phone book from the late 1920s, which I post here with her permission.
Now, over to you. Commercial directories and other sources should provide an answer. My guess - given that among the other "Mono" entries in the phone book was a tailor and a costumier - is that this was either a tailoring business or a garment shop. But it is simply a guess. I am hoping that a reader of this blog will be able to tell us more.
Andrew Whitehead's blog
Welcome - read - comment - throw stones - pick up threads - and tell me how to do this better!