Here's a clever piece of election canvassing! A candidate in the recent municipal elections in West Bengal - the state whose capital is mighty Calcutta - issued the election leaflet I've copied below (thanks Nazes!). Folded over with Bengali on the front and Englisn on the back - and inside, a World Cup match schedule.
You might not think that India is World Cup crazy. But it is! Especially its football capital, Calcutta. In thousands of homes, this election leaflet was given pride of place by the TV.
Which party alighted on this campaigning master stroke? A regional party, the Trinamool Congress. Which party came out on top in the elections? Correct!
Andrew Whitehead's blog
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