It's a brave developer that alights on a web address which might arouse adverse comment in the locality in which they are building. So is it wise of Four Quarters - as you can see, busily developing the former British Rail Staff Social Club site adjoining the marvellous, much treasured College Lane in NW5 - to set up a website: http://fqkentishtown.com/? If you don't see the problem, say the address out aloud ... But at least it's better than '4Qkentishtown'.
If you go to the site at the moment, you get nothing beyond a 'coming soon' message. Yes, we can see that! So, what exactly is coming soon to College Lane? Well, here's what's on the board just by the site:
Family homes are much needed - but the development will certainly change the tone of College Lane, a pleasing straggle of more than twenty houses and cottages, developed piecemeal through the nineteenth century, which front not on to a road but simply a path. And as we mark the centenary of the First World War, College Lane is home to one of the most modest and telling local memorials to the war dead - if you haven't, do go and see it (look out for the pink painted buiding almost in the middle of the run of houses, and look up a little above head height).
The shorter and prettier Georgian Little Green Street, the only vehicle access to the construction site (unless I've missed something), is also clearly anxious about what the future holds - the 'Save Little Green Street' banner is back on display.
How will things develop? Watch this space ...
Andrew Whitehead's blog
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